Turning Cancellation Risks into Retention Opportunities

If you are running a small business or a startup, gaining each client seems like tasting a delicious sweet. The happiness you experience will be priceless. Let it be one side. This happiness becomes doubled when the client continues to make purchases with you. The most crucial part is becoming a master in the art of saving clients from cancelling business deals with you.   

Do any business owners like the process of clients cancelling the business deal? The answer will probably be no. When you come to know that a client is making a cancellation, you may feel like drowning in emotion and become mentally unstable. To avoid all these consequences, the cancellation risks of the clients must be changed into retention opportunities. Let’s see how this process can be carried out in this blog.  

Few Reasons for Cancellation in a Small Business: 

Cancelling a business deal or a subscription completely depends on the client’s perception over the business. It can be due to various reasons, and some of them are mentioned below. 

• If the clients are not satisfied with the quality of the work.  
• If the clients are not satisfied with the price charged for the work.  
• Change in the client’s requirements. 
• Poor client management from the business side.  
• Lack of proper communication with the clients.    

To know more about why a client cancels a business deal, read this blog.  

What is Client Retention?  

Client retention is the measure of the business's capacity to bring its customers returning for repeat purchases. An essential way to retain the client is keeping them happy and satisfied. Client retention is the process that takes the business to the next standard and it is the primary contributor for the maximum profitability of the business.  

The client retention rate can be calculated as follows.  

Client Retention Rate = (Clients of the business at the end of the month - Clients obtained in this month) / Clients of the business at the start of the month  

How can the Cancellation Risks of the Business be Changed into Retention Opportunities?   

1. Ask For the Reason for Cancelling: Before asking for the queries, offer a gentle apology for the inconvenience caused. When a client cancels a business deal with you, communicate with them and ask for the reason for the cancellation. This communication process itself makes most of the clients feel valued and makes them retain the same business. 

2. Find the Opportunities to Save Your Clients: After listening to the client queries for cancellation, find the maximum possible ways to sort out their queries. If there are no possibilities for solving the queries, explain it to the clients politely. In this case, you can also consider offering concessions to the clients for the difficulties they faced. Offering alternative solutions and concessions to the clients makes them retain the same business. 

3. Make Regular Inspection of the Client Data: Manage the client data effectively and inspect it regularly. This regular inspection helps in identifying the client information effectively and helps in picking out the continuous purchasing clients, one-time purchased clients, etc. This helps in client retention.   

4.  Make Easy Payment Methods: Choose the payment methods that are preferred by the clients. This system of offering multiple payment methods impresses the clients and makes them retain the same business. The invoices generated by the online invoicing software possess the option to include numerous payment options.    

By following these strategies, the number of cancellations will be reduced and the number retaining clients retained will increase. Start applying these techniques to your business and enhance your business's profitability.   

For effective client management and professional creation of invoices, software like InvoiceTemple can be used. Sign up to enjoy the features.